Well we all know what this is don't we? It's about selling stuff! If only it were that simple!

The UK's Chartered Institute of Marketing defines it thus:

"The management process responsible for identifying, anticipating and satisfying customer requirements, profitably."

It's that last word 'profitably' that we at FSB like best. After all, what else is it that you're in business for?

Typically, FSB looks to develop or assist with competitive and/or product/market strategies, and in so doing will deploy expertise in support of the objectives established. For example, in the following areas:

              Market research
              Marketing audits + SLEPT, SWOT
              Advertising
              Selling
              Promotions
              Public relations
              Design
              Website design
              Direct marketing
              Telemarketing